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Washington DC Press Releases
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(WashingtonDC.CityRegions.Com, October 22, 2015 ) Springfield, Virginia (VA) -- Play Basics' marketing personnel acknowledge that the best way to sell anything such as their toy ambulance is to convey its functionality as the answer to one or more problems that potential buyers may be facing. "We need to show them exactly how this will make their lives simpler," said the CEO of Play Basics. "The easiest and quickest way to do this is not by pointing to all the features of a product but by enabling the user to visualize how the features can lead to a better life, even if it's just for a few short moments," continued the CEO.
Play Basics' toy ambulance copy on Amazon concisely describes how the toy is the solution to multiple problems that parents experience. For example, one problem is that children have too many predictable and similar toys that often go ignored. The copy explains that the toy ambulance can be played four or more different ways thereby increasing the value and reducing costs. It also articulates another problem that many children are afraid of visiting the doctor which may be embarrassing for parents and medical professionals alike. The copy explains that the toy ambulance can solve this problem because children will be more at ease when showing the toy to the doctor during a checkup. It also points to the fact that the toy enables a child to imitate a medical technician, not just a doctor.
The CEO of Play Basics will evaluate the efficiency of the copy on Amazon by observing whether or not there is an increase in sales. "There is a marked increase in sales since the day the copy was updated; we will continue to revise and improve the copy" stated the CEO.
About Play Basics
Play Basics which is based in Springfield, Virginia, is a booming American family owned brand that caters to the imagination of children by introducing captivating children's products.
Play Basics
Sam Aaron
7189891211
press@playbasics.com
Source: EmailWire.Com
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