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Washington DC Press Releases
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(WashingtonDC.CityRegions.Com, September 21, 2015 ) Springfield, Virginia (VA) -- On August 7, 2015, Target announced that they will be phasing out gender based signage and other such references in order to avoid suggesting that certain products, such as toys, are for boys or for girls. Instead, Target hopes that customers will be able to make this decision on their own. See their article referenced here: https://corporate.target.com/article/2015/08/gender-based-signs-corporate.
Play Basics is of the position that this is irrelevant when it comes to deciding which toys to buy for their children, such as Play Basics’ toy doctor kit. Parents do not need to be told what types of toys are preferred by their daughters or what types of toys are preferred by their sons. As long as toys are in the "Toys" department, customers will find them, perhaps with some help initially.
Target says "In the Toys aisles, we'll also remove reference to gender, including the use of pink, blue, yellow or green paper on the back walls of our shelves." The CEO of Play Basics feels that this is merely an organizational and cosmetic change and that sales should not be affected, mainly because they products and prices will remain the same. "As long as customers are still able to find the toys section and particular types of toys within the toys section, this should not be an issue," said the CEO. "It's not like anyone is being forced to purchase certain toys," he continued.
The CEO plans to initiate discussions with Target in order to place the toy doctor kit by Play Basics on Target's shelves.
About Play Basics
Play Basics, based in Springfield, Virginia, is an emerging company that caters to the imagination of children by introducing captivating children's products.
Play Basics
Sam Aaron
7189891211
press@playbasics.com
Source: EmailWire.Com
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