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Washington DC Press Releases
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(WashingtonDC.CityRegions.Com, April 07, 2015 ) Arlington, Virginia -- Located in Virginia Cushcins is a family-owned company specializing in children's bedding and most recently storybooks. In the past if a customer wanted their products, they would get them through specialty boutiques on the east coast or directly from the company website.
The limited availability and exposure of their Mini-King toddler pillow and other products kept the sales focused mainly in their home market. Word of mouth advertising was the main source of sales growth in the line. The Mini-King toddler line was the best-kept secret in the children's bedding industry.
Being a regional favorite was not good enough, and a plan was put in place to get the line known nationally. The first step in the plan was a partnership with the Amazon online marketplace an e-commerce company headquartered in Seattle Washington. It is currently the largest Internet-based retailer in the United States. Amazon started out as an online bookstore but rapidly expanded to sell a whole range of different consumer categories.
"We made the entire line available through Amazon, and our Midwest and West Coast sales have been on a steady increase ever since. The overall effect has more than quadrupled production and deliveries" explained Cushcins spokesperson Lauren Clark. By partnering with Amazon, there are now Mini-King toddler pillows waiting in distribution centers all over the country ensuring speedy delivery whenever an order comes in regardless of the shoppers address.
"Now anyone with internet access can view, get in-depth information and feedback about the whole product line wherever they might be. The online feedback and answers from previous purchasers of the product really help new shoppers know if the product is a good fit for them" concluded Lauren Clark. "The relationship we created with Amazon has resulted in our product being enjoyed in homes all over the country." The solid foundation of Amazon's expansive and efficient distribution network has allowed impressive growth and excellent sales numbers while many traditional brick and mortar retailers are floundering. Amazon has separate websites that service markets in Europe and Mexico.
About Cushcins
Cushcins is a family-owned and operated purveyor of high-quality children's bedding and story books all produced right here in America. Now distributed through Amazon.com.
Cushcins
Lauren
703 209 0630
pr@cushcins.com
Source: EmailWire.Com
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