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Washington DC Press Releases
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(WashingtonDC.CityRegions.Com, October 14, 2015 ) Springfield, Virginia (VA) -- The CEO of Play Basics has created a plan to properly and effectively advertise their doctor toy on Amazon. The CEO understands that a successful marketing plan requires intelligent decisions when it comes to creating advertising campaigns. A poorly planned advertising campaign can be costly for any business. Some benefits of an effective advertising campaign include an increase in sales and a more educated potential customer base. Advertising exposes existing and potential customers to new products; ideally, the advertisement should concisely describe or illustrate how the product is the answer to one or more commonplace or everyday problems. A compelling advertisement will convince the reader or viewer exactly how their problems will be solved and how their lives will be improved. The simplest and quickest form of advertising for businesses selling on the Internet rely on keywords and search terms.
Play Basics has established a list of keywords that successfully convert multiple times each day for their doctor toy. The research that resulted in this list included several steps such as analyzing competitor product listings, gathering keyword statistics from sources that provide historic search term metrics, initiating an automatic advertising campaign using Amazon's seller platform that gathers data as users navigate to Play Basics' doctor toy listing, and maintaining multiple manual advertisement campaigns that utilize results of the automatic campaign. The CEO is in the process of determining optimal keyword bid values in order to attract the most traffic at the lowest cost possible. "A smart seller will determine optimal keywords and bid values through a process of trial and error," said the CEO. Play Basics expects to deplete its current doctor toy inventory in a matter of weeks due to the advertising initiative; it is currently available for sale at Amazon at a promotional discount.
About Play Basics
Play Basics which is based in Springfield, Virginia, is a booming American family owned brand that caters to the imagination of children by introducing captivating children's products.
Play Basics
Sam Aaron
7189891211
press@playbasics.com
Source: EmailWire.Com 
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