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Washington DC Press Releases
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(WashingtonDC.CityRegions.Com, September 17, 2015 ) Springfield, Virginia (VA) -- After carefully assessing the competition and studying the demand for current toys that foster pretend play, Perennial Innovation has decided that potential customers will appreciate a 20% price drop for their flagship product under the Play Basics brand. A sample of past customers were asked whether they would buy the pretend play item again if the price were to decrease. Some of them stated that they would consider buying the product again to give as a gift to another child, however, all of them indicated that they would at least recommend a family member or close friend to purchase the discounted pretend play product.
The CEO of Perennial Innovation anticipates a significant increase in sales due to the lower price. The price will drop from $29.97 to $23.97. The new price is set to be slightly lower than the average price of competitor's products. The CEO asserts that the price reduction will not have a negative effect on product quality or customer service.
In addition to lowering the price, the company will aggressively advertise the new lower price on multiple platforms such as Amazon, Facebook and Google. "Our goal is to notify potential customers of the savings and value that awaits them," stated the CEO of Perennial Innovation, the company that owns Play Basics. "We believe that the lower price combined with our one year warranty truly sets us apart from the competition," he went on to say. The CEO further explained that although the warranty is advertised as a one year warranty, any warranty claims filed after the one year period will still be considered on a case by case basis for products purchased directly from them.
About Play Basics
Play Basics, based in Springfield, Virginia, is an emerging company that caters to the imagination of children by introducing captivating children's products.
Play Basics
Sam Aaron
7189891211
press@playbasics.com
Source: EmailWire.Com
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