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Washington DC Press Releases
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(WashingtonDC.CityRegions.Com, September 10, 2015 ) Springfield, Virginia (VA) -- Play Basics knows that visually appealing packaging is an effective way of selling a product. Part of the strategic alliance goals that Play Basics has established involve developing highly effective marketing content and packaging design. This goal encompasses not just the design of the box, or folding carton, that holds the product but also of the valuable complementary content included within the box which serves to add value to the product. This goal requires the participation of an army of toddlers. To design packaging and marketing material for their flagship pretend play toy, Play Basics distributed an informal request for proposals via multiple channels to interested parties. The request for proposals outlined packaging and insert design requirements. For example, some of the requirements detail the material and dimensions of the box that holds the product, the images and text that are to appear on the box, font sizing and spacing, color scheme and the arrangement of the images and text. The request for proposals also described the design and content of insert material which serves to attract end users (e.g. parents of toddlers) to join a mailing list, to like a Facebook page, to visit the brand website, to be repeat buyers, and much more.
Several international packaging and graphic designers responded to the informal request for proposal by providing mock ups of what the end product would look like. Product Managers at Play Basics carefully considered each response and created a shortlist of designers to negotiate with. They tried to view the mock ups from the point of view of a 4 year old. That did not work out too well. The toddlers were presented with the mock ups to elicit constructive feedback from them. Each one was compensated with a free pretend play toy. Play Basics placed an order for several hundred units of the most preferred design fully confident that the design will play an essential role in depleting inventory faster than previously anticipated.
About Play Basics
Play Basics, based in Springfield, Virginia, is an emerging company that caters to the imagination of children by introducing captivating children's products.
Play Basics
Sam Aaron
7189891211
press@playbasics.com
Source: EmailWire.Com 
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